Tuesday, 16 June 2015

Carry out a Case Study on an existing media product

Basic analysis – The Ricky Gervais show

Purpose and meaning:
to entertain and to inform about history. Ricky and Steve present Karl with different scenarios and metaphors and pick his brain for his thoughts on different subjects. Not necessarily topical.
Form and style
It is an audio podcast with animations added. They are all sitting in a studio talking to each other.
Content
The show consists of sketches, each one a new topic, metaphor or topic to discuss. They pick Karl’s brain on a variety of subjects ranging from ancient history to philosophy.
Genre
Entertainment/animated comedy
Target audience
It was normally shown
Frequency
The show was on weekly on channel 4 in the UK, and was then released on to DVD after it had been shown. After the series started, a new episode would be shown weekly. Series 3 was the last series of the show, as Ricky thought they had used up all the good material.
The show’s usually last for around 20-25 minutes.
Production process
The show will have several people working behind the scenes in a production team, this team could include someone or 2 people to find sound effects, people to create animations, people to storyboard and draw the animations. They will also have a production team who will be responsible for filming the guys in the studio, a director, sound guys, and lots of other staff who will all be needed.

Plan a new UK live music event

Black Hill Records opening night (New songsters special)
Possible dates: 4th, 5th Jun.
Held in the Chapel
Potential bands/artists: A few signings to the record label just to showcase the kind of things we have e.g. Seren the Heron and Natalie Holman.

What personnel you need:
I will need several people. We will have the usual production team in the back ready to stream it. I would require someone to run the live sound in the chapel. I would also need some help setting up the chapel. I will also need someone to greet people and show them where to go and to open the door. I will also need someone to be in charge of the bar.

My running order is 2-3 hours long, depending on how many artists turn up. The first half of the show will not be streamed, however I would like to get a series of previous new songsters clips and play those. The hole second half of the show will be streamed live. Josh will be hosting; introducing acts, unveiling the tour and giving shout outs to people watching and interacting with the stream.
I would need the following equipment:
6 microphones and stands
3 cameras
2 speakers and stands
Possibly a DI box for a guitar
PA desk at the back of the chapel to feed the live sound
Tables and chairs for the lovely audience to sit and watch the lovely performance
Headsets so that the people operating the cameras can hear instructions from the control room.
Materials
I will need posters advertising the event which could be put up around the surrounding areas. I could also make some fliers to hand out with the date, time and location.
Stage design
A speaker to the left and right of the stage, vocal mic with a stool for guitar players, a mic on a piano and a vocal for the piano. Another vocal on the stage, all on a raised platform. Atmosphere mics to capture the sound of the croud. LED lighting to light up the stage and the performers.
I would have a budget of £500. This would be used to pay the artists who are performing, refreshments for the bar and any other costs for example hire of the venue.

Risk assessment
HAZARD
potential for harm Will
Affect PRECAUTIONS/CONTROLS
already in place to remove hazard, reduce risk level RISK (with controls)  Additional Controls Needed and Target Dates.

L
S
R
Trips and falls
Crew and members of the audience Ensure that there are no loose cables near the audience. Crew should tape down and lay cables safely 2 2 4 This should be checked by the crew before the audience enter the venue.

Electrocution Everyone Ensure that electrical equipment is PAT tested and safe to use. 1 3 3 All of this should be checked during set up.

People could be crushed Audience members Make sure that only the allotted amount of people attend (the number that the venue can hold (80)) 2 2 4 Door staff should be keeping track of numbers.
Deafening
everyone Make sure the sound levels don’t exceed the recommended levels of 107DB 1 2 2 The sound engineers should do sound check before the event starts to prevent this.


The three columns (L,S,R) are for assessing the level or degree of risk. The first (L) is for an assessment of the likelihood of the hazard taking place, the second (S) for the severity of the hazard, both based on the following:-
(L) LIKELIHOOD

1. Hazard exists very infrequently; limited numbers exposed
2. Likely to occur; hazard exists intermittently or occurs occasionally
3. Likely to occur soon; permanent hazard or occurs daily / repeatedly; many may be exposed (S) SEVERITY OF HAZARD

1. Could cause minor injury only
2. Could cause major injury/3 day or more absence
3. Could cause fatality/severe injury (R) RISK LEVEL is product of Likelihood and Severity (LxS).

Very high risks score 6 or 9
Moderate risks score 3 or 4
Low priority risks score 1 or 2

VERY HIGH RISKS NEED IMMEDIATE ACTION


Legal and ethical issues
There are many legal and ethical issues to think about when planning an event such as this one. You’ve got the language used. You’ve got to think about the kinds of people there and whether they would get offended by bad language or whether it is appropriate. For this event I’d say mild use of bad language would be appropriate. You’ve also got discriminatory language. You can’t use language that would discriminate against people’s gender, race or sexual orientation.
A legal issue as well is a licencing for the venue. They need to have some sort of PRS licence for the music being played or performed e.g. covers of songs. This is just so the royalties are distributed to the right person.

Risk assessment
HAZARD
potential for harm Will
Affect PRECAUTIONS/CONTROLS
already in place to remove hazard, reduce risk level RISK (with controls)  Additional Controls Needed and Target Dates.

L
S
R
Trips and falls
Crew and members of the audience Ensure that there are no loose cables near the audience. Crew should tape down and lay cables safely 2 2 4 This should be checked by the crew before the audience enter the venue.

Electrocution Everyone Ensure that electrical equipment is PAT tested and safe to use. 1 3 3 All of this should be checked during set up.

People could be crushed Audience members Make sure that only the allotted amount of people attend (the number that the venue can hold (80)) 2 2 4 Door staff should be keeping track of numbers.
Deafening
everyone Make sure the sound levels don’t exceed the recommended levels of 107DB 1 2 2 The sound engineers should do sound check before the event starts to prevent this.


The three columns (L,S,R) are for assessing the level or degree of risk. The first (L) is for an assessment of the likelihood of the hazard taking place, the second (S) for the severity of the hazard, both based on the following:-
(L) LIKELIHOOD

1. Hazard exists very infrequently; limited numbers exposed
2. Likely to occur; hazard exists intermittently or occurs occasionally
3. Likely to occur soon; permanent hazard or occurs daily / repeatedly; many may be exposed (S) SEVERITY OF HAZARD

1. Could cause minor injury only
2. Could cause major injury/3 day or more absence
3. Could cause fatality/severe injury (R) RISK LEVEL is product of Likelihood and Severity (LxS).

Very high risks score 6 or 9
Moderate risks score 3 or 4
Low priority risks score 1 or 2

VERY HIGH RISKS NEED IMMEDIATE ACTION


profiled the career development of an existing artist



Ed sheeran
OCR Level3 Media
Ed Sheeran and Taylor Swift
General info
Edward Christopher Sheeran (Born 1991) (Age 23)
English singer/songwriter
From Yorkshire, moved to Suffolk at a young age
He then again moved to london in 2008 to better his music career.
Most notable songs; The A team, lego house, sing, thinking out loud.
Discography
•2 studio albums; + and X, both chart topping.
•Around 13-14 EP’s.
•A shed load of top 10 singles from both albums, a few more that didn’t chart.
•Lots of early EP’s that he admits aren’t very good
No. 5 Collaborations Project
•The EP most famous for reaching 2 on iTunes without any label promoting it.
He worked with a number of UK grime artists to produce it; JME, devlin, P money, wiley, ETC.
5th EP to try and get him noticed and signed to a label.
Caught the attention of Elton John, Jamie Foxx.

He then signed to Asylum records.
Recording and production
His first few EP’s were independently recorded and self released without a label. He would be giving people CD’s on the street.
After he released his first album he was already writing songs for his second album, one being the opening track for it.


Audience profile
•Ed has a very diverse audience profile. He appeals to tenagers and young adults
•16-25
•Wide range of Genres expands to a more diverse audience

Investigating the music industry; a specific record label

Parlophone records
Was originally owned by EMI, then universal music group for a year, and is now owned by warner.
They distribute their own material in the UK, through a range of channels. Radio is a big channel, as some big radio stations are always looking for new music to play and sometimes the new music that they are playing is the next best thing. They also have to make sure that all the other distribution channels e.g. iTunes and other online music stores, HMV and other retail stores. They have to now also look at online streaming services e.g. Spotify, grooveshark or deezer.
For artists that have made it big in America, they can sometimes get signed to a different label, or more often than not, their current label will have a deal that they give the material to their parent company (in this case warner), who then take care of distributing it in the US and sometimes Canada.
They cover a range of genres including rock, Indy, pop and many others. They started off, (like many other record labels) as solely producing jazz in the 1920S but then evolved and joined up with EMI to start producing a wider range of music.
The label is located in the UK, but it has origins in Germany.
It is one of the world’s most famous record labels, most famous signings include the Beatles, (which is still considered to be one of the cheapest record deals), Blur, Coldplay (distributed outside US and Canada), Gorillaz, Lily Allen, Radiohead, The Verve, Kyly Minogue and many others.
Most recent signings include Indy band Two Door Cinema Club and a few more.
It was EMI’s oldest active label until universal acquired it in 2012. HMV had a label but didn’t want to produce anything but classical, so became EMI classics, but then became warner classics in 2013.

Parlophone will have a huge A&R department consisting of many people who will scout around for new talent and new artists to sign.
The A&R people have to earn the artist’s trust and then make a judgement on whether they are doing the right thing or what they should really be doing instead.
The A&R can help develop an act so they are ready for the public market.

The marketing team have a tough job, they will help craft an artist’s image so it looks good for the media, they will also be responsible for advertisements e.g. booking radio and TV air time.

Many labels may have studio’s inside their buildings, they will be small, but in the 50s, 60s and 70s it was more common for labels to have in house studios.
Sometimes they will be used for artists to record demos and B sides.
The production manager of the label will make sure that sessions are running on time and are engineered to a high enough standard.
They will sometimes be the first person to work creatively with an artist, and they will help them through a first time in a studio.


Business development is a big part of a record label as they are always seeking out new business opertunities for a label. They also have to make new partnerships and can be responsible for changing the direction of a hole label.
This could include selling music through social networks, promoting music around adverts, ETC.
They also deal with product endorsements for different artists.
Business developers have to try and understand how the market is changing, and exmine it to see if they can spot the next big thing.
Consumer insight is all about how the record label connects with the listeners of its artists. Discovering how they are listening, and what they are using the most; e.g. streaming or downloads.

A very important part of a record label is the legal department. They need to make sure that they are complying with the law throughout all aspects of the business. This could include all aspects of musical law; intellectual property, competition laws, different laws regarding contracts, ETC.
They will also manage royalties for an artist that has passed away to make sure they are going to the right place.

A record label also has an artist relations department who act as an a point of contact between the artist and the label. They make sure that things are good between them both.
They will help to coordinate different things e.g. tours, gigs, new albums, ETC.

There is also a press officer at a label who will be responsible for coordinating interviews, writing press releases. They will work closely with the promotions team.

Regulatory bodies
PRS is how music is copyrighted. You can get a PRS licence to play music in a bar, shop or a radio station.
PRS makes sure that the artist is getting the royalties for you playing that song in a public place.
An artist will be a member of PRS, which entitles them to the royalties.


Ofcom regulates the broadcast of media on radio and television, deeming whether it can be offensive or not.
They have the right to bann things or fine companies that don’t adhere to their guidelines.

The musician’s union helps artists out by giving them a place to fall back on should they get in to a bit of trouble.

Monday, 11 May 2015

Promo script

Script
Something big is happening

The chapel arts is proud to present capel radio

We’ve got a variety of shows so theres bound

to be something for you

we’ll play songs like this, and this, and maybe

even a bit of this

we’ve got presenters like this one, and this

one, and this one

we’ll bring you the latest news and events

from aroud the college to keep you up to date

we’ll bring you a wide range of music, from

chilled out classics to the fresest tunes.

We’ll also bring you live sessions from the

Chapel

We’ve got music Monday, playing you the

best music around

two track Tuesday, getting staff to pick two

favourite tracks

its all about you on request Wednesday

where we’ll play your choice of music

throwback Thursday, taking you back to those classics

fresh Friday, playing you the best up beawt

new music to kick off you’re weekend

find us on twitter @TheChapelArts or email us at onair@rncb.ac.uk

chapel radio, coming to a device near you



1xtra street music advert

1xtra street music advert



Purpose and meaning
The purpose of this advert is to inform people of the new station from the BBC. It shows that people from an urban background will listen. It also shows that the station is predominantly aiming for listeners of an ethnic background, but won’t discourage those who aren’t.
It is also showing the different styles of music they are going to be playing on the station; underground hip-hop, UK garage, jungle, drum & bass, ETC.
Form and style
It is a very informal advert, it is more of a promo for the station. It has no talking, but different songs and noises to represent different sounds, e.g. the song “sound of da police” by KRS1 is playing when the image shows a car with an alarm going off.
Content
The advert has different music clips to illustrate different things that are going on, for example people talking, a dog barking or a car alarm going off.
The advert shows the type of people that might listen to the new station; people from the ghetto, people with different backgrounds. People who like Hip-hop, Jungle, garage, ETC.
Genre
The genre is urban based, with influences of street and youth. There is also a reference of Jungle and UK garage in there.
Target audience
The advert is targeted at young people who are interested in Hip-hop; 15-25—29.
It would be shown on BBC TV - maybe a couple of primetime slots, it will also be advertised all of radio 1. Probably wouldn’t have been shown on BBC 2.
Probably shown on BBC choice (now known as BBC 3).
Production process
This advert will have taken quite a while to produce as it has quite a lot of elements in it.
I think the main challenge in producing this advert would have been getting the sounds lined up to the actions that are going on in the video. But also there’s quite a bit of audio editing required.
It would have required someone to find all the samples by chopping p the various songs. It would haso have required someone to record the VoiceOver that is heard at the end of the advert. It may have also required them to find actors and somewhere to film some of the scenes.

Chapel radio promo


Chapel radio promo
It is just under 3 minutes in length and advertises everything that Chapel radio does. It is aimed at people round the college and its purpose is to give Chapel radio promotion so people will listen.
It will be played out on Chapel radio itself so people know what else to expect from the station other than what they are currently listening too.
It has some clips of music and it has some clips of a few presenters talking. I am the main voiceover for the promo, and the voice that is heard throughout. I am also one of the presenters.
It would have to be played maybe a few times a day but not too often that the audience get irritated with it as it is quite long.
An idea for expansion would be to do a few promo’s promoting different shows on chapel radio, and different things coming up in the future.
These would probably be shorter in length but this one is longer due to Chapel radio being very knew to the college.
To make this promo I had a little bit of vocal help to get my voice sound more authentic and to project it a bit more. I had an engineer to press record and read me the script. I also had a little bit of help refining the script so that it flowed better and made more sense.