Tuesday, 16 June 2015

profiled the career development of an existing artist

Ed sheeran
OCR Level3 Media
Ed Sheeran and Taylor Swift
General info
Edward Christopher Sheeran (Born 1991) (Age 23)
English singer/songwriter
From Yorkshire, moved to Suffolk at a young age
He then again moved to london in 2008 to better his music career.
Most notable songs; The A team, lego house, sing, thinking out loud.
•2 studio albums; + and X, both chart topping.
•Around 13-14 EP’s.
•A shed load of top 10 singles from both albums, a few more that didn’t chart.
•Lots of early EP’s that he admits aren’t very good
No. 5 Collaborations Project
•The EP most famous for reaching 2 on iTunes without any label promoting it.
He worked with a number of UK grime artists to produce it; JME, devlin, P money, wiley, ETC.
5th EP to try and get him noticed and signed to a label.
Caught the attention of Elton John, Jamie Foxx.

He then signed to Asylum records.
Recording and production
His first few EP’s were independently recorded and self released without a label. He would be giving people CD’s on the street.
After he released his first album he was already writing songs for his second album, one being the opening track for it.

Audience profile
•Ed has a very diverse audience profile. He appeals to tenagers and young adults
•Wide range of Genres expands to a more diverse audience

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