Radio 1 in hackney 2012 promo
The purpose of this promo is to inform people about the upcoming event.
It lets them know the sort of artists that are going to be there and what to expect from the weekend.
It is a music promo with lots of visual effects. It also has some sound effects, the main one being the crowd effect that can be heard throughout the promo.
It has one song throughout with a couple of different presenters from radio 1 naming some artists and some general info about the weekend including how many tickets there are, when it is, ETC. It uses certain language to hype the event itself by saying things like “It’s going to be radio 1’s biggest weekend ever.”
This promo was shown between programs on the BBC’s television channels, and would have been shown at prime time slots to get the most attention. I wouldn’t say the promo was particularly eye catching but it serves as a gentle reminder not to miss it.